Jewel Paymentech

Marketing Strategy



Channel & digital communications strategy for a leading Fintech business based in Singapore. Defining specific content pillars and channel relevancy for B2B and B2C communications.


Saari were engaged by this leading Fintech business to develop a company-wide digital communications strategy to promote the company to external parties around relevant topics and B2B Fintech media. The strategy had to address all relevant channels and use content which reflected company values within the Fintech space in order to help drive the company's communication objectives against set KPI's.


By identifying Jewel Paymentech's specific business goals and conducting a thorough audit of the company's main competitors, Saari were able to effectively gear the communications strategy to support the overall aims of the business. Optimum communications channels were identified using our insights on current trend analysis and suggested content pillars formed in line with the company's existing brand architecture.


The work carried out resulted in a clear and robust communications strategy being formed which fully supported the company's business plan. Long and short-term plans were established against measurable targets. This allowed the company to successfully raise its profile amongst its customers and peers and other industry stakeholders.