Jewel Paymentech

Marketing Strategy

B2B

Start-ups

Channel & digital communications strategy for a leading Fintech business based in Singapore. Defining specific content pillars and channel relevancy for B2B and B2C communications to align with JPT media strategy. Content recommendations based on strategy and insights.

Brief

Saari were engaged by this leading Fintech business to develop a company-wide digital communications strategy to promote the company to external parties around relevant topics and B2B Fintech media. The strategy had to address all relevant channels and use content which reflected company values within the Fintech space in order to help drive the company's communication objectives against set KPI's.

Approach

By identifying Jewel Paymentech's specific business goals and conducting a thorough audit of the company's main competitors, Saari were able to effectively gear the communications strategy to support the overall aims of the business. Optimum communications channels were identified using our insights on current trend analysis and suggested content pillars formed in line with the company's existing brand architecture.

Outcome

The work carried out resulted in a clear and robust communications strategy being formed which fully supported the company's business plan. Long and short-term plans were established against measurable targets. This allowed the company to successfully raise its profile amongst its customers and peers and other industry stakeholders.