More2Screen

Salesforce Integration

Social Media Advertising

International Markets

Digital advertising for More2Screen, a specialist in world-class events, in order to promote an international cinema screening of Soft Cell live at the O2. Delivering digital advertising for international cinema audiences. Aligning with Soft Cell content marketing in order to maximise the reach of a major live screening event.

Brief

Saari were approached to run location and interest specific digital advertising for a More2Screen event. More2Screen are a unique cinema screening service streaming live events from around the world to cinemas located across Europe, U.S and Canada.

The live event Saari were involved with was for Soft Cell, whose live performance at the O2 was being streamed.

Approach

Looking at insights and analytics, a targeted approach was defined for the campaign in order to deliver competitive media rates for the end-client.

Outcome

An exciting, international live screening event for fans of Soft Cell and Marc Almond.