Saari were approached to run location and interest specific digital advertising for a More2Screen event. More2Screen are a unique cinema screening service streaming live events from around the world to cinemas located across Europe, U.S and Canada.
The live event Saari were involved with was for Soft Cell, whose live performance at the O2 was being streamed.
Looking at insights and analytics, a targeted approach was defined for the campaign in order to deliver competitive media rates for the end-client.
An exciting, international live screening event for fans of Soft Cell and Marc Almond.