People Are Awesome / Jukin Media

Digital Strategy

Digital Marketing

Content Marketing

Digital strategy, setup and online brand development for a leading short-form video content provider People Are Awesome.


Saari were tasked to outline a marketing strategy and plan for People Are Awesome, a leading short-form video content provider and YouTube channel.


Considering the nature of the business and Youtube as the main monetised property with content delivery through other social networks we aligned a strategy and a plan to support the growth and development of their Youtube channel alongside other properties.


A simple but effective online framework to deliver the brand message online to a wider audience. A clean, functional and effective means of sourcing original content online for People Are Awesome compilations.