Tiny Changes

Marketing Strategy

Content Marketing

Online Community

Designing and developing Tiny Changes website and multi-channel content marketing strategy for a fast-growing Scottish mental health charity.


Tiny Changes is a registered Charity raising awareness about children and young people's mental health issues, supporting innovation in the design and delivery of mental health services and promoting initiatives providing help. Tiny Changes also works to provide a voice to those affected by mental health issues to influence mental health policy and practice. Saari were employed to design the Tiny Changes website and to grow, develop and drive the Tiny Changes audience on an international setting. The brief was for a full 360 degree digital marketing campaign, including the use of creative marketing tactics through strategic insights and the foundation and development of the Tiny Changes online community.


Through a continuous collaborative approach with the Charity founders, Saari was able to fully immerse itself into the aims, goals and initiatives the Charity wished to drive. From there, Saari was able to put together and formulate a comprehensive digital marketing plan, which encompassed everything from website development and landing page design to social media promotion and the creation of engaging content to ensure a consistent drive of traffic to the website.


Saari created a website allowing people to connect with Tiny Changes. Saari ensured the Charity had a presence across all relevant social media channels, which considerably increased online interaction and support of the Charity. Saari continue to work with Tiny Changes on a monthly basis on the marketing services, which are all ongoing.

Nikke and the team at Saari were passionate supporters of Tiny Changes from the very start of the project. Their support in establishing a web and social media presence was invaluable, but Nikke went beyond this role, helping the charity establish a simple IT infrastructure. From there, they provided structure to our comms plans and helped keep us on track in the chaotic early days of the organisation. We wouldn't be where we are today without the support of Saari in those early days.

Neil Hutchison / Director, Tiny Changes