Tiny Changes

Marketing Strategy

Content Marketing

Online Community

Designing and developing Tiny Changes website and multi-channel content marketing strategy for a fast-growing Scottish mental health charity.

Brief

Tiny Changes is a registered Charity raising awareness about children and young people's mental health issues, supporting innovation in the design and delivery of mental health services and promoting initiatives providing help. Tiny Changes also works to provide a voice to those affected by mental health issues to influence mental health policy and practice. Saari were employed to design the Tiny Changes website and to grow, develop and drive the Tiny Changes audience on an international setting. The brief was for a full 360 degree digital marketing campaign, including the use of creative marketing tactics through strategic insights and the foundation and development of the Tiny Changes online community.

Approach

Through a continuous collaborative approach with the Charity founders, Saari was able to fully immerse itself into the aims, goals and initiatives the Charity wished to drive. From there, Saari was able to put together and formulate a comprehensive digital marketing plan, which encompassed everything from website development and landing page design to social media promotion and the creation of engaging content to ensure a consistent drive of traffic to the website.

Outcome

Saari created a website allowing people to connect with Tiny Changes. Saari ensured the Charity had a presence across all relevant social media channels, which considerably increased online interaction and support of the Charity. Saari continue to work with Tiny Changes on a monthly basis on the marketing services, which are all ongoing.