Chelsea Reach Houseboat Owners

Content Strategy

Digital Planning


Producing a multi-platform content strategy and increasing awareness for the Chelsea Reach Houseboat Owners, a community of houseboat owners fighting eviction.


Saari were engaged to develop an online community and produce a multi-platform content strategy to support a community campaign for the river houseboat community in Chelsea to preserve the character of this important part of Chelsea riverside. The houseboat community at Chelsea Reach has been in place since the 1930s and some of the current residents have lived there for over 50 years.


Working closely with the houseboat Committee, Saari was able to plan and design an effective digital strategy to build an online community to support the actual houseboat community to enable the community to gain support and reach a wider audience. The content management strategy was developed so as to increase awareness of the community and drive engagement working with partners and the wider community.


By driving consistent planned and tailored content and maintaining communication, the online community platform was brought to life. Awareness of the community grew substantially through a strong engagement base together with the community’s exposure through their social media channels. This enabled strong community ties to be formed and maintained to drive awareness of this important part of Chelsea community life. #communitynotcommodity