Saari was hired as part of the digital marketing and strategy team for Expereo, a world-leading global provider of managed Internet and hybrid networks, SD-WAN, and Cloud connectivity solutions. Our remit was to support and direct the internal Expereo team in Brand Awareness & Lead Generation campaigning, Brand SEO, customer acquisition, and amplification of the Expereo brand and services. This would involve global, multi-platform PPC, Display, and Paid Social campaigning, and SEO auditing and optimisation.
Saari was tasked with leading Expereo’s PPC Lead Generation campaigning and running a series of Brand Awareness & Engagement Display and Paid Social campaigns for a Webinar series across multiple international markets. Inbound and outbound SEO activities involved an audit and SEO optimisation across Expereo domains and subdomains.
Campaigns were monitored daily, reported weekly and continually optimised as they progressed to ensure maximum efficiency and effectiveness as pools of insights and learnings were accumulated and implemented. As a result of Saari's strategic work, Expereo was able to develop and implement effective and specific Brand Awareness & Lead Generation strategies to push campaign-specific goals, resulting in a highly successful combination of campaigning.
Throughout their partnership, Saari was able to reduce Expereo’s Cost per Conversion by 65% in Q4 of 2022, produce a comprehensive SEO audit of all Expereo domains, containing insights and recommendations to optimise performance, and their fully optimised campaigning has played a large role in the successful launch of the first two of three webinars. Partnership efforts have resulted in increased brand awareness and high-value traffic through a calculated and strategic approach to digital marketing.