Fashion and Brands

Creative Marketing

Copywriting

Startups

Digital strategy, creative content writing and digital innovation for fashion, model-booking platform, FINDA.

Brief

Saari were hired to produce content strategy, strategic concepts and website content writing for FINDA, a revolutionary fashion model-booking platform. Saari were engaged to create inspirational copy to increase FINDA’s reach and services, grow trust and understanding in the market -place and to build an online digital presence to enable FINDA to stand apart in their sector.

Approach

By immersing fully into the ethos of the platform, by understanding the core values of FINDA and by working closely with the founding members, Saari was able to design an effective digital plan and strategy to enable FINDA to connect with their audience providing the correct mix of website copywriting matching the tone of voice and reflecting their purpose.

Outcome

By specifically understanding FINDA’s communication objectives, Saari created concepts to bring a fresh perspective to the platform and provide copy which was both compelling and unique. Saari was able to bring FINDA alive and build an online hub to tell their story whilst ensuring at all times that FINDA’s values were appropriately reflected to showcase, for example, their passion for raising the ethical standards of the fashion industry and bringing about a positive change in the way brands and creatives work with models.

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