Zef

Training & Development

Digital Marketing

Growth Hacking

Strategic work for a leading Nordic software company, auditing client brand framework defining principles for internal team structure, digital law and marketing workforce, infrastructure and KPI’s.

Brief

Deliver and audit Zef brand framework. Brainstorm brand positioning in the global marketplace. Discuss and implement framework for KPI’s and team development. Assess Zef internal team capabilities for management considerations.

Approach

Brainstorm in a workshop environment with the aim to openly discuss and audit existing marketing framework and brand. On board wider Zef digital marketing and communications teams for an integrated approach in order for a more effective brand management online.

Outcome

Auditing and the evaluation of existing Zef brand framework. Suggestions for digital advertising and further team building. Auditing of existing digital marketing and advertising budgets with a 5 year view to the future. A happy client with a confidence to pursue their long term marketing strategy in 2018.

Nikke's in depth understanding of the international brand and content marketing paradigm helped us verify our plans, audit our current structure and come up with a bag of creative ideas on how to approach our brand with a global audience in mind. We defined our global customer against a local market strategies against our 5 year plan. I would highly recommend Nikke for his experience, in depth understanding of tech, software products and customer acquisition strategies.

Sami Kivensalo - ZEF, COO